Marketing is an art that demands dedication and perseverance. There are no quick fixes or shortcuts to becoming a successful marketer. It requires time, effort, and a keen eye for detail to excel. By consistently observing consumer behavior and market trends, you can gain a deeper understanding of what resonates with your target audience. Utilizing marketing analytics tools is crucial for enhancing your analytical skills, deciphering data, and making informed decisions. As you refine your strategies and adapt to market changes, you will undoubtedly grow and improve as a marketer.

With algorithm updates and increased competition, traditional marketers find it challenging to stick to basic techniques. They constantly seek new methods to build a strong foundation and achieve their marketing goals.

Synopsis of Marketing

We believe the versatility of marketing is its greatest strength. The variety of businesses, marketers, platforms, techniques, and strategies makes it fascinating. For instance:

  • To excel in content marketing, you must understand writing.

  • To succeed on Twitter, you need to be highly attentive.

  • To thrive on Instagram, you need a good sense of graphics.

  • To win at Search Engine Optimization, you must understand algorithms.

AI recruiting software also plays a crucial role in optimizing hiring processes, adding complexity and opportunity to the marketing landscape. All these fields are broad but often overlap. For example, social media platforms play a key role in boosting a website’s ranking.

The transformation in marketing began with the launch of ChatGPT by OpenAI in November 2022. Initially, marketers and writers feared AI might take over, but this has not been the case. In under two years, numerous startups and companies have started leveraging AI for marketing.

This evolution has pushed marketing tools to enhance their core functionalities due to the availability of alternatives. Tools like Ahrefs, Semrush, Ubersuggest, and Moz have become indispensable for SEO specialists who can explore and choose the best fit for their needs.

Moreover, the use of social walls for events has gained popularity, enabling attendees to actively engage by sharing their experiences, photos, and feedback in real-time, thus boosting overall interaction and engagement levels.

Why use AI tools? 

AI tools are designed to help us enhance our work. Unlike traditional tools, AI tools can help avoid common issues and pitfalls. For instance:

  • Writing tools can generate paragraphs using AI.

  • Grammar tools can fix spelling and grammar mistakes.

  • Resume makers can create standout resumes.

  • Copywriting tools can optimize copy for maximum conversions.

Additionally, many online tools can detect AI similarity or convert text into video. Draven McConville, CEO and Founder of Klipboard, states, “Using AI tools or dedicated GPTs to create new content for marketing campaigns and customer engagement is a competitive edge. With rapid advancements in AI, continually exploring new possibilities is crucial, as competitors are doing the same.”

We review the best online tools for writers, digital marketers, and others. In this article, we’ll discuss the top 39+ AI tools that can enhance your marketing skills. Let’s dive in.

56 + AI Tools to Enhance Your Marketing Skills

Here are some of the best AI tools that can help you in better marketing:

1. SocialBee

URL: socialbee.com

SocialBee is an AI-powered social media management tool designed to streamline your entire social media strategy, from content creation to scheduling, ensuring consistent engagement and growth. It uses automation to optimize posting times, reach your target audience, and effortlessly amplify your brand presence.

Pros

  • Integrates with Canva, Unsplash, Zapier etc

  • Provides social media analytics

  • Manages social inbox

Cons

  • Doesn’t offer a free plan

  • Mobile app doesn’t support content creation and scheduling

Pricing

  • Bootstrap: $29 per month

  • Accelerate: $49 per month

  • Pro: $99 per month

  • 14-day free trial, no credit card required

2. Hemingway 

URL: hemingwayapp.com/

The Hemingway Editor is an AI-powered tool designed to enhance writing clarity. It analyzes text and provides the following suggestions: highlights long sentences in yellow, confusing phrases in red, simpler word alternatives in purple, excessive adverbs in blue, and passive voice in green. This tool aims to make writing clearer and more concise.

Pros

  • Uses color coding and offers helpful suggestions

  • Can handle long documents with ease

  • No installation or login required for the online version

Cons

  • May not suit everyone’s writing style

Pricing

  • Free: Available at no cost

  • Paid plan: One-time fee of $19.99

3. Grammarly

URL: app.grammarly.com/

Grammarly enhances spelling, grammar, and style in real-time. Available in both free and premium versions, it functions on the web, desktop, and as a browser app, checking for errors and plagiarism.

Pros

  • Works seamlessly with a browser extension

  • Includes a built-in plagiarism checker

  • Effectively checks grammar and spelling

Cons

  • Only supports English

  • Not entirely reliable for all grammar suggestions

  • Doesn’t work offline

Pricing

  • Free: No cost

  • Premium: $12 per month

  • Business: $15 per month

  • Enterprise: Custom pricing

4. AI Generator PRO 

URL: deep-image.ai/app/application/options/generator/

AI Generator Pro creates new images based on your prompts. It features presets for quick use and allows for customization. You can enhance facial details, modify images, and adjust edges. Additionally, it clarifies images, reduces noise, and corrects colors.

Pros

  • Quickly generates visuals

  • Offers diverse visual options

  • Protects sensitive information

  • Supports multiple languages

  • Saves money

Cons

  • Sometimes lacks emotional depth

  • Can limit creativity

  • Raises security concerns

  • Risk of spreading misinformation

Pricing

  • Based on credits, starting at $9 for 100 credits per month up to $650 for 15,000 credits per month

5. Text to speech 

URL: listnr.ai/text-to-speech

Listnr uses AI to effortlessly convert text into speech. Users appreciate its variety of voices and user-friendly design, making it ideal for voice overs in presentations and videos. It supports 22 languages and is suitable for educators, creators, and small businesses.

Pros

  • Includes a free trial

  • Provides high-quality audio

  • Offers a wide range of voices, languages, and customization options

  • Supports API and is scalable for small projects to enterprises

Cons

  • Technical issues can occur

  • Features are limited

  • Pricing may feel high

Pricing

  • Free: No cost

  • Student: $5 per month

  • Individual: $19 per month

  • Solo: $39 per month

  • Agency: $99 per month

6. Story writer 

URL: dreamgen.com/story-writing 

DreamGen allows you to create endless stories and role-play adventures using AI. You can write or join various adventures with their free tools. They offer simple options to get started, with additional features available for purchase. It’s a fun way to craft stories with characters in diverse settings.

Pros

  • Explore fantasies freely without limits

  • Adapts to role-playing and story preferences

  • Control plots and characters for personalized stories

Cons

  • May contain mature content without filters

  • Story quality can vary with AI-generated content

  • Offers less customization compared to other tools

Pricing

  • Starter: $3.92 per month

  • Advanced: $9.68 per month

  • Pro: $24.15 per month

7. Formula bot 

URL: app.formulabot.com   

Formula Bot automates Excel formula creation based on your needs, eliminating the need to remember complex rules or consult manuals. It’s a time-saving tool that lets you focus on your important tasks.

Pros

  • Saves time by generating and explaining formulas

  • Offers useful add-ons for Excel and Google Sheets

  • Efficiently handles spreadsheet problems

Cons

  • Formulas may not always be perfect

  • May be expensive for some users

Pricing

  • Free: No cost

  • Pro: $2.99 per month

  • Annual: $24.99 per year

8. Jasper AI

URL: www.jasper.ai

Although Jasper might not be the top AI tool for writing, it certainly surpasses many others. Jasper, known for introducing AI in writing, offers various features such as an ebook creator, AI text generator, resume maker, and slogan generator.

Pros

  • Acts as a copywriting partner

  • Includes pre-built templates

  • Boosts productivity

Cons

  • Higher price point

  • Tools can be a bit slow

Pricing

  • Creator: $49 per month

  • Pro: $69 per month

9. Closerscopy 

URL: closerscopy.com

Closercopy is an AI-powered writing tool that assists in creating blogs, newsletters, landing pages, infographics, and managing social media, all in one platform. It offers various templates and supports 127 languages. You can track views and shares, optimize for search engines, and integrate with Gmail and Google Drive for seamless workflow.

Pros

  • Quickly generates long articles from simple outlines

  • Social media tools create catchy content that grabs attention

  • Powerful AI for blogs, sales, and storytelling in multiple languages

  • SEO tools to enhance your website’s search engine performance

Cons

  • Average AI content quality

  • Complex interfaces

  • Content generation can be slow with some formats

  • Limited customization options

Pricing

  • Power: $49.99 per month

  • Superpower: $79.99 per month

  • Superpower Squad: $99.99 per month

10. Smart paraphrasing tool 

URL: smartparaphraser.com

The paraphrase tool swiftly alters text using advanced technology, including machine learning and natural language processing, to make writing more unique and engaging.

Pros

  • Extensive vocabulary of synonyms

  • Free to use

  • Provides high-quality results

Cons

  • Processing your text might take some time

Pricing

  • This AI tool is free to use.

11. Claude AI

URL: claude.ai

Anthropic’s Claude AI excels in writing, summarizing, and paraphrasing to help create engaging content. Leveraging natural language processing (NLP), it comprehends and makes decisions akin to human reasoning. It can translate, condense text, and generate code in various programming languages.

Pros

  • Handles up to 75,000 words per session

  • Protects user privacy

  • Produces high-quality and accurate content

Cons

  • Limited usage even after purchase

  • May pose issues for heavy users with large tasks

Pricing Plan

  • Free: No cost

  • Pro: $20 per month

  • Team: $30 per month

12. Getmerlin 

URL: getmerlin.in

Merlin offers a suite of 26 AI tools, including GPT-4 and Gemini, all in one platform. It assists with quickly summarizing websites and videos, analyzing documents, and creating social media posts and emails. The tool supports 128 languages and integrates seamlessly with Gmail and LinkedIn.

Pros

  • Saves time

  • Highly customizable

  • Protects user privacy

  • User-friendly

Cons

  • Learning curve

  • Requires an internet connection

Pricing

  • Free forever: No cost

  • Pro: $19 per month

  • Teams: $15 per month per user

13. Paperpal 

URL: paperpal.com

Paperpal is an AI tool that helps you write better academic papers. It checks grammar, suggests better wording, and fixes confusing sentences. You can use it online or in MS Word. It gives real-time, subject-specific advice, ensuring your work is clear and high-quality.

Pros

  • Fix mistakes as you write

  • Translate into 25+ languages easily

  • Have editing modes

Cons

  • Limited free plan

  • Needs manual checking

Pricing

  • Free: It’s a free plan.

  • Prime: $4 per month

14. Clickup 

URL: clickup.com

ClickUp AI has a writing assistant that helps by summarizing documents, taking notes, and managing tasks. It lets teams share workspaces, leave comments, and use whiteboards. You can plan and manage time with scheduling and calendar sync.

Pros

  • Free plan offered

  • Great customer support

  • Abundance of task management tools

Cons

  • Website is hard to use

  • Phone apps could be improved

Pricing

  • Free Forever: Free plan

  • Unlimited: $7 per month

  • Business: $12 per month

  • Enterprise: Custom plan

15. ChatGPT 

URL: chat.openai.com

ChatGPT is a leading AI writing tool that generates human-like text and explains complex topics, simplifying the writing process. It assists with brainstorming, editing, improving SEO, shortening texts, and providing quick, intelligent answers, making tasks faster and easier.

Pros

  • Provides quick answers on a wide range of topics

  • Well-organized information

  • User-friendly

Cons

  • Occasional connection issues

  • Potential for incorrect information

Pricing

  • Free: No cost

  • Plus: $20 per month

  • Team: $30 per month

  • Enterprise: Custom pricing available

16. InVideo 

URL: invideo.io

Invideo is an outstanding video editing tool ideal for creating ads, YouTube videos, tutorials, and more. It enables instant video creation, background voice addition, and the use of stock photos and templates. With over 5,000 templates, millions of videos and music tracks, 40+ animations, photos, 50+ themes, and text-to-video conversion, it simplifies the process of making impressive videos.

Pros

  • User-friendly interface

  • Comprehensive editing options

  • Wide variety of design elements

Cons

  • Slow media uploads

  • Occasional editing delays

  • Free version lacks export feature

Pricing

  • Free: No cost

  • Plus: $20 per month

  • Max: $48 per month

17. Gemini (Bard)

URL: bard.google.com

Google Bard is a versatile chatbot that understands text, images, and audio, providing valuable assistance to creators. It learns user preferences and offers helpful tips while ensuring their information remains safe and private.

Pros

  • Converses naturally

  • Generates a variety of content, including stories and ideas

  • User-friendly

Cons

  • Occasionally provides incorrect information

  • Has difficulty handling lengthy content

Pricing

  • Free: No cost

  • Premium: $19.99 per month

18. Frase.io 

URL: frase.io  

Frase helps businesses quickly respond to customer inquiries using advanced AI, combining GPT-3 with proprietary models for both short and long-form content. It identifies relevant internet articles based on your keywords, simplifying the creation of content outlines.

Pros

  • Saves time

  • Easily organizes content with folders

  • Excellent customer support

  • User-friendly

Cons

  • Add-ons can increase monthly costs

  • Occasional glitches

Pricing

  • Free trial: No cost

  • Solo: $15 per month

  • Basic: $45 per month

  • Team: $115 per month

19. AI image generator 

URL: neuralwriter.com/image-generator-tool

This image generator employs advanced AI techniques to create or modify images. It can generate new pictures, alter existing ones, or blend multiple photos. This tool is popular for creating artwork, producing realistic photos, and automating design tasks.

Pros

  • Quickly produces high-quality images without requiring design skills

  • Adjusts pictures to meet specific needs

  • Simplifies the design process

Cons

  • Lacks the emotional and detailed touch of human design

  • Limited customization options

  • Requires accurate data for optimal results

  • Potential issues with copyright and image misuse

Pricing

  • Free to use

20. Paraphrasing tool 

URL: websymphony.net/paraphrasing-tool 

The paraphrasing tool helps rewrite sentences to avoid plagiarism in articles, essays, and emails. It’s free, requires no signup, and you just paste your text, click ‘Paraphrase,’ and get rewritten content. This AI tool understands sentence meanings for accurate rewriting.

Pros

  • Simplifies complex topics

  • Reduces plagiarism risks

  • Improves writing style

  • Saves time

Cons

  • Quality varies

  • Legal risks if sources aren’t credited

Pricing

  • Free to use

21. Lumen 5 

URL: lumen5.com

Lumen5 AI transforms text into videos complete with scenes, visuals, animations, and voice-overs. It offers access to over 1 million stock video clips, graphics, and music, and allows users to add their own images. It’s ideal for social media and marketing purposes.

Pros

  • Produces professional-quality content

  • Easily converts blog posts into videos

  • Provides templates for convenience

Cons

  • Free version has limited features

  • No mobile app available yet

Pricing

  • Basic: $19 per month

  • Starter: $59 per month

  • Professional: $149 per month

  • Enterprise: Custom pricing plans available

22. Manychat 

URL: manychat.com

ManyChat is a leading chat automation platform for Facebook, Instagram, WhatsApp, and SMS. It features an intuitive visual builder that simplifies chatbot creation without the need for coding. This platform is ideal for businesses looking to automate customer interactions, boost engagement, and efficiently manage messages.

Pros

  • User-friendly

  • Numerous integration options

  • Effective for lead generation

  • Affordable

Cons

  • Free plan has limited features

  • Customer support is limited

Pricing

  • Free: No cost

  • Pro: $15 per month

  • Premium: Custom pricing available

23. LOVO text to speech 

URL: lovo.ai

LOVO turns typed text into natural and emotional voices. It offers many voices, languages, and accents. You can customize the speed and pauses, making it easy to create audio for courses, games, and articles.

Pros

  • Realistic voice quality

  • 20 minutes of free audio

  • Simultaneous voice and video work

  • Multiple languages supported

Cons

  • Expensive for beginners

  • No live chat support

Pricing

  • Free: Free plan

  • Basic: $24 per month

  • Pro: $24 per month

  • Pro plus: $75 per month

24. SEMrush

URL: www.semrush.com/

SEMrush is an all-in-one digital marketing toolkit that offers SEO, PPC, content, social media, and competitive research solutions. It helps marketers optimize their online visibility across various channels. 

Pros

  •  Comprehensive SEO tool 

  • Detailed competitor analysis 

  • PPC optimization 

  • Extensive keyword research

Cons

  • Needs learning 

Pricing 

  • Pro: $139 per month

  • Guru: $249 per month

  • Business:  $499 per month

25. HubSpot

URL: www.hubspot.com

HubSpot offers a comprehensive platform for CRM, sales, marketing, and customer support. It offers tools for lead generation, email marketing, and analytics to help businesses grow. 

Pros

  • User-friendly interface

  • Excellent CRM integration 

  • Extensive marketing tools

  • Strong customer support 

Cons

  • High cost for advanced features

  • Can be complex to set up

Pricing

  • Marketing Hub professional starts at $800 per month

  • Marketing Hub enterprise starts at $3,600 / month

26. Hootsuite

URL: www.hootsuite.com

Hootsuite is a social media management platform that allows users to schedule posts, manage multiple accounts, and analyze social media performance from one dashboard. 

Pros 

  • Supports multiple social networks

  • Comprehensive analytics

  • Post scheduling

  • Team collaboration features

Cons

  • Limited analytics in basic plans 

  • Can be expensive for small businesses

Pricing

  • Professional: $99 per month 

  • Team: $249 per month

  • Enterprise: custom price

27. Rewordify 

URL: rewordify.com

Rewordify makes reading and learning easier. It simplifies hard English to help you understand faster, teaches new words to build your vocabulary, and helps create engaging content quickly.

Pros

  • Ensures plagiarism-free rewriting

  • Enhances uniqueness of AI content

  • Improves grammar and spelling accuracy

Cons

  • Limited language selection options

Pricing

  • Free tool

28. Smodin 

URL: smodin.io

Smodin.io is an AI writing tool that helps writers maintain originality and prevent potential plagiarism. It offers various features like text rewriting, AI content creation, essay grading, text summarization, and more.

Pros

  • Advanced NLP for grammar, punctuation, style

  • Supports multiple languages

  • Generates effective content

Cons

  • Free plans have limitations

  • Login required

Pricing

  • Free: Free plan

  • Essentials plan: $12 per month

  • Productive plan: $24 per month

  • Ultimate plan: $63 per month

29. Becorrect 

URL: becorrect.com

Becorrect instantly checks and corrects your English texts. You can install an add-on for Chrome to use Becorrect across platforms like Facebook, Twitter, and Gmail. This paraphrasing tool helps refine your message with clearer wording and improves your skills using its grammar checker.

Pros

  • Clear emails with specific messages

  • Checks spelling and grammar well

  • Improves writing quality effectively

Cons

  • Plagiarism checkers can be inconsistent

  • Can’t generate selective error reports

Pricing

  • £9 per month

30. Influencity 

URL: influencity.com

Influencity helps you easily find, manage, and collaborate with influencers. It matches your brand with suitable influencers based on audience size and engagement. You can set up campaigns quickly and track them in real-time with an analytics dashboard.

Pros

  • Largest influencer database available

  • Direct influencer relationships

  • User-friendly

  • Affordable

  • Suitable for all business sizes

  • Excellent customer support

Cons

  • Influencer communication only via email

Pricing

  • Basic: $158 per month

  • Professional: $318 per month

  • Business: $798 per month

  • Enterprise: Custom plan

31. Photokit 

URL: photokit.com

Photokit is an easy-to-use photo editor that supports many image formats and languages. You can edit photos online, and the changes are non-destructive, meaning you can undo them anytime. It works on mobile devices and includes features like layered objects, Pixabay integration, and batch processing.

Pros

  • User-friendly

  • Fantastic photo effects

  • One-click enhancement

  • Easy background removal

  • Creative collage templates

Cons

  • AI-edited pictures quality varies

Pricing

  • Free plan

  • VIP: $9.99 per month

32. AI Essay Writer 

URL: perfectessaywriter.ai

Perfect Essay Writer is a free AI tool that helps to write essays quickly and easily. With no sign-up needed, it generates original, plagiarism-free content. Its user-friendly interface and mobile app make writing stress-free and accessible anywhere.

Pros

  • Easy to use

  • Helps learning

  • Great for assignment deadlines

  • Boosts productivity

Cons

  • May affect writing skills

  • Limited creative control

Pricing

  • Starter: Free plan

  • Basic: $9.99 per month

  • Pro: $14.99 per month

  • Advanced: $99.99 per month

33. Image to Text 

URL: imagetotext.online

An image to text converter uses OCR technology to change text from images into editable digital text. It works with different image types like JPG and PNG, accurately pulling text from scanned documents, photos, and handwritten notes. This tool is versatile, supports many languages, and accurately recognizes characters, symbols, and numbers.

Pros

  • Saves time converting text from images

  • Converts handwritten text to editable formats

  • Extracts text from low-quality images

Cons

  • Incomplete information extraction at times

Pricing

  • Free to use

34. Albert.ai 

URL: albert.ai/

Albert.ai is a sophisticated AI marketing platform designed to enhance digital advertising. It autonomously adjusts campaigns by analyzing market changes and audience behaviors, allowing marketers to focus on customer satisfaction rather than ad management. This platform supports various channels to optimize overall performance.

Pros

  • Real-time ad adjustments

  • Actionable data insights

  • Time-saving automation

  • Effective multi-channel marketing support

Cons

  • Challenging integration for smaller companies

Pricing

  • Paid tool

35. Meta AI 

URL: ai.meta.com

Meta AI, powered by Meta Llama 3, serves as an AI assistant that facilitates research, creativity, and social connections. Users can ask questions, explore interests, and get advice. It features image generation technology and enhances social interactions on platforms like Messenger, Instagram, and WhatsApp group chats.

Pros

  • Real-time global communication with translation

  • Creative tools for social media

  • Efficient personal assistant capabilities

Cons

  • Privacy concerns regarding user data

  • Potential risks of misinformation

Pricing

  • Free to use

36. MarketMuse 

URL: marketmuse.com

MarketMuse is an AI-driven content marketing tool that analyzes content, suggests topics, and helps create content briefs. It is particularly beneficial for larger agencies with SEO writers. Key features include content tracking, keyword suggestions, and article optimization. The tool has received multiple industry awards.

Pros

  • Enhances article quality

  • Identifies interesting questions

  • Highlights gaps in competitors’ content

Cons

  • Expensive plans

  • Limited query capabilities

  • Inability to share links

Pricing

  • Free plan available

  • Standard: $149 per month

  • Team: $399 per month

  • Premium: Custom pricing

37. Plagibot 

URL: plagibot.com

Plagibot is an AI-powered plagiarism checker that scans documents, including Word files and PDFs. It has a user-friendly interface and a frequently updated database that checks the web hourly. Although not free, it offers a 2,000-word limit for free users. It generates shareable reports to help maintain high-quality, plagiarism-free content.

Pros

  • Effectively detects copied content

  • Fast plagiarism checks

  • Scans numerous sources

  • Ensures content trustworthiness and uniqueness

Cons

  • Difficulty in detecting rewording

  • Misses some sources

  • Requires human review

Pricing

  • Individual: $10 per month

  • Professional: $29 per month

  • Enterprise: Custom pricing

38. ContentBot.ai 

URL: contentbot.ai

Contentbot.ai is an excellent content writing tool that helps you create unique and error-free content. It features a user-friendly interface, a wide range of templates, and generates ideas for blogs, marketing, SEO, and business copy.

Pros

  • Saves time by removing repetitive tasks

  • Hundreds of pre-made templates

  • Improves workflow

  • Reasonably priced

Cons

  • Limited use in cheaper plans

  • Tools are hard to find

Pricing

  • Prepaid: $0.5 per 1000 words

  • Starter: $9.5 per month

  • Premium: $29.5 per month

  • Premium plus: $49.5 per month

39. Seventh Sense 

URL: theseventhsense.com

Seventh Sense boosts email marketing by sending emails at the best times for each recipient. It integrates with HubSpot and Marketo, providing advanced insights and easy use without disrupting workflows.

Pros

  • Helps sales by knowing when prospects are ready to buy

  • Cuts email bounces 

  • Boosts open rates

Cons

  • Predictions can sometimes be inaccurate due to mathematical algorithms

Pricing

  • For HubSpot: Business: $80 per month; Enterprise: Custom plan

  • For Marketo: Business: $450 per month; Enterprise: Custom plan

40. Pictory 

URL: pictory.ai

Pictory makes videos from long texts and videos. It’s easy to use and lets you add logos, colors, and more to personalize your clips for social media. It can even add talking text and change captions, making videos that grab attention.

Pros

  • Make videos quickly from text

  • Turns text into polished videos easily

  • Simple audio customization for better videos

Cons

  • Random site issues affect use

  • Few voices for text-to-speech

  • Can’t use pre-recorded voice overs on all slides

Pricing

  • Starter: $19 per month

  • Professional: $39 per month

  • Team: $99 per month

41. Canva

URL: canva.com

Canva is a graphic design tool that allows users to create social media graphics, presentations, posters, and other visual content with ease using drag-and-drop features. 

Pros

  • Easy to use 

  • Vast template library

  • Collaborative features

  • Affordable

Cons

  • Limited features in free version

  • Can be slow with large files

Pricing

  • Free plan 

  • Pro: $55 per year for one person

  • Enterprise: Custom pricing

42. Buffer

URL: buffer.com

Buffer is a social media management tool designed to schedule posts, track performance, and manage all social media accounts from one place. 

Pros

  • Simple and intuitive interface 

  • Reliable scheduling 

  • Excellent customer support 

  • Good analytics

Cons 

  • Limited features in free plan 

  • Lacks advanced social media tools

Pricing

  • Free plan 

  • Essentials: $5 per month for one channel

  • Team: $10 per month for one channel

43. AdEspresso

URL: adespresso.com

AdEspresso by Hootsuite is an easy-to-use tool for creating, managing, and optimizing Facebook, Instagram, and Google ads. 

Pros 

  • User-friendly interface 

  • Detailed analytics

  • Robust A/B testing

  • Multi-platform support

Cons

  • Can be pricey for small businesses

  • Occasional glitches

Pricing

Starter: $49 per month 

Plus: $99 per month

Enterprise: $259 per month

44. BuzzSumo

URL: buzzsumo.com

BuzzSumo helps marketers discover the most shared content and trending influencers. It provides insights into content performance across social platforms. 

Pros

  • Identifies top-performing content

  • Powerful influencer identification

  • Detailed analytics 

  • Easy to use

Cons

  • Expensive for individual users

  • Limited searches in lower plans 

Pricing

  • Content creation: $199 per month

  • PR and comms: $299 per month

  • Suite: $499 per month

  • Enterprise: $999 per month

45. WordStream

URL: www.wordstream.com

WordStream offers online advertising software and services, including tools for Google Ads, Facebook Ads, and Bing Ads management. 

Pros

  • Simplifies PPC management 

  • Great for small businesses

  • Strong analytics

  • Helps improve ad performance

Cons

  • Learning curve for beginners 

  • Can be expensive

Pricing

Advisor: Custom pricing based on ad spend

46. Drift

URL: www.drift.com

Drift is a conversational marketing platform that uses AI to help businesses connect with potential customers through chatbots and live chat. 

Pros

  • Enhances lead generation

  • Real-time customer engagement

  • Integrates with CRM

  • Easy to set up

Cons

  • Can be pricey 

  • Requires ongoing management

Pricing

Free plan; Premium: Custom pricing

47. Optimizely

URL: optimizely.com

Optimizely is an experimentation platform that helps businesses optimize their websites and apps through A/B testing and personalization. 

Pros

  • Robust A/B testing 

  • Detailed analytics

  • Easy to use

  • Improves conversion rates

Cons

  • Expensive

  • Steep learning curve

Pricing

Custom pricing

48. Sprout Social

URL: sproutsocial.com

Sprout Social is a social media management and analytics tool that helps businesses manage social media interactions and measure performance. 

Pros 

  • Comprehensive analytics 

  • Intuitive interface

  • Excellent customer support

  • Strong scheduling features

Cons 

  • Expensive for small businesses

  • Limited features in lower plans

Pricing

  • Standard: $199 per month 

  • Professional: $299 per month

  • Advanced: $399 per month

49. Brevo

URL: brevo.com

Sendinblue is an all-in-one marketing platform for email marketing, SMS campaigns, and marketing automation. 

Pros

  • Affordable and easy to use

  • Comprehensive email marketing features

  • Good customer support

Cons: 

  • Limited templates

  • Occasional deliverability issues 

Pricing

  • Free plan

  • starter: $9/month

  • business: $18/month

  • Enterprise: Custom pricing

50. Acquisio

URL: acquisio.com

Acquisio is a digital marketing platform that automates campaign management and reporting for PPC, social media, and display advertising. 

Pros

  • Efficient campaign management

  • Strong reporting

  • Multi-channel support

  • AI optimization 

Cons

  • Complex setup

  • Expensive

Pricing 

  • Custom pricing

51. Ahrefs

URL: ahrefs.com

Ahrefs is an SEO toolset that helps with keyword research, backlink analysis, content research, and rank tracking. 

Pros 

  • Comprehensive SEO tools

  • Detailed backlink analysis

  • Excellent keyword research

  • Strong competitor analysis

Cons

  • Expensive for beginners

  • Steep learning curve

Pricing

  • Lite: $129 per month

  • Standard: $249 per month

  • Advanced: $449 per month

52. Hotjar

URL: www.hotjar.com

Hotjar provides behavior analytics and user feedback tools, including heatmaps, session recordings, and surveys, to help improve website user experience. 

Pros

  • Detailed heatmaps

  • Session recordings

  • User feedback tools

  • Easy to use

Cons

  • Limited features in free plan

  • Data storage limits

Pricing 

  • Free plan

  • Plus: $32 per month

  • Business: $80 per month

  • Scale: $171 per month

53. Crazy Egg

URL: crazyegg.com

Crazy Egg offers heatmaps, scroll maps, and A/B testing tools to help businesses optimize their website user experience. 

Pros 

  • Easy to set up

  • Detailed heatmaps

  • A/B testing and affordable

Cons

  • Limited integrations

  • Basic features

Pricing

Custom plan

54. Zoho CRM

URL: zoho.com/crm

Zoho CRM is a customer relationship management platform that helps businesses manage sales, marketing, and customer support in a single system. 

Pros

  • Affordable 

  • Extensive features

  • Strong integrations

  • Customizable

 Cons

  • Complex interface

  • Limited customer support

Pricing

  • Free plan

  • Standard: $14 per month

  • Professional: $23 per month

  • Enterprise: $40 per month

55. ActiveCampaign

URL: activecampaign.com

ActiveCampaign offers email marketing, marketing automation, and CRM tools to help businesses grow and engage with their audience. 

Pros

  • Powerful automation features

  • Excellent email marketing

  • Good customer support

  • Affordable 

Cons

  • Steep learning curve

  • Limited reporting

Pricing

  • Starter: $15 per month

  • Plus: $49 per month

  • Pro: $79 per month

  • Enterprise: $145 per month

56. Moosend

URL: moosend.com

Moosend is an email marketing and marketing automation platform that helps businesses create, manage, and optimize their email campaigns. 

Pros

  • User-friendly

  • Affordable and strong automation features

  • Good customer support

Cons 

  • Limited templates

  • Basic reporting

Pricing

  • Free plan

  • Pro: $7/month

  • Enterprise: Custom pricing

Author’s Remarks 

The tools mentioned above are invaluable for enhancing marketing efforts, encompassing writing, video, text tools, productivity, and generative AI tools.

Conclusion 

Marketing is evolving rapidly, increasing competition across various fields. Traditional strategies are no longer sufficient to excel as a marketer or agency. Embracing AI is essential to boost productivity and improve marketing effectiveness. We reviewed over 56 AI tools that can enhance your marketing efforts. If you know of a better tool which tool suits you best. Please let us know!!! Happy day

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